Digital Marketing for Builders & Tradies
Build Your Reputation.
Attract the Right Clients.
Grow Sustainably.
Build a Business That Lasts.
Digital Marketing Tailored for Trades and Construction.
You know your trade inside out—whether you’re building houses, fixing pipes, or wiring up a site, you’ve got the skills to deliver quality work. But when it comes to digital marketing? That’s a whole different story.
Maybe you’ve been relying on word of mouth or lead platforms (cough... HiPages or Bark) to bring in clients. Sure, they might fill your schedule, but let’s be honest—those platforms aren’t helping you build trust, loyalty, or a brand people remember. They’re a quick fix, not a long-term solution.
Reputation isn’t something you can buy with a paid ad or lead service. It’s built through consistency, quality, and showing up where your ideal clients are—ready to see the value you bring. That’s where Laying the Groundwork comes in.
End-To-End Digital Marketing Services
Laying The Groundwork is designed specifically for tradies, builders, and construction businesses who are ready to stop chasing short-term solutions and start creating a foundation for sustainable growth. Together, we’ll:
Build your reputation so you become the trusted name in your trade.
Attract clients who value quality, trust your work, and continue to come back to you.
Set up systems that drive long-term growth—so you can focus on what you do best, knowing your marketing is working for you in the background.
The truth is, a thriving business isn’t built on shortcuts. It’s built on a solid reputation—one that earns trust, attracts the right clients, and sets you apart.
Who Is This For?
This program is perfect for trades and construction businesses who:
Are tired of relying on lead platforms or word of mouth to find clients.
Want to attract customers who appreciate their work and are happy to pay for quality.
Know they need a proper digital marketing strategy but don’t know where to start.
Are ready to invest in their business for long-term growth instead of chasing quick fixes.
Want to spend more time on what they’re great at—and less time stressing over marketing that doesn’t work.
If this sounds like you, Laying the Groundwork was made with your business in mind.
What You’ll Get Working With Me
A clear and aligned brand identity that reflects your business’s mission and resonates with your target audience.
A tailored digital marketing strategy to grow your construction business sustainably.
Content that engages your audience, educates them, and builds authority in your industry.
Lead generation systems that nurture potential clients and drive conversion.
A user-friendly, optimised website that converts visitors into leads and clients.
Improved social media presence that fosters community and builds your brand.
Ongoing insights and analytics to adjust strategies for maximum impact and growth.
A stronger online reputation through positive reviews and testimonials.
CRM systems that enhance client relationships and improve customer experiences.
What You’ll Walk Away With
A marketing strategy that’s clear and achievable. Designed specifically for your business and the clients you want to attract.
An online presence that represents your work. From your website to social media, everything will reflect the quality and trust you bring to your trade.
A reputation you’re proud of. Built on consistency, values, and the craftsmanship that sets you apart.
A reputation you’re proud of. Built on consistency, values, and the craftsmanship that sets you apart.
Systems that bring in the right clients. So you’re not chasing leads—you’re running a business that works for you.
Confidence in the future of your business. Because growth doesn’t have to feel uncertain when you’ve got a solid plan.
MONTHLY INVESTMENT
$3,500 + GST x 6 monthly payments
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Monthly strategy meetings to keep your marketing on track.
6-month marketing and business strategy tailored to your goals.
Clear ideal customer and target audience definition to focus your efforts.
Website copy development and a brand-new website designed to convert.
Social media content creation, including Instagram Reels and Story Highlights.
Google Business posts to boost local visibility.
Email marketing and sales systems setup, including campaigns that connect with your audience.
Regular blog posts to build authority and drive traffic.
Content scheduling to ensure everything goes live seamlessly.
Custom marketing and sales assets created just for your business.
Monthly analytics reviews to track progress and refine your strategy.
Disclaimer: While this package is designed to help build your brand, expand your audience, and grow your email list, it is not primarily focused on immediate conversions. The goal is to lay the groundwork for sustainable, long-term growth by creating a solid foundation and generating buzz for your business's future success.
Program Structure
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Month 1
Define brand strategy (mission, vision, values).
Website audit and planning.
Develop Marketing Strategy
Target audience
Plan for professional photoshoot/video shoot (additional cost). -
Month 2
Brand & Marketing strategy finalised
Content Creation Day (if booking)
Begin website copywriting and development.
CRM Platform set up/optimisation
Business assets created
Social Media account set up -
Month 3
Launch new website.
Implement lead magnet and landing pages.
Set up automated email sequences.
Continue executing social media strategy. -
Month 4
Begin regular email campaigns and blog posts.
Create marketing/sales assets.
Execute Google My Business and review strategy.
Continue social media implementation. -
Month 5
Refine social media and email marketing based on analytics.
Optimise Google My Business and local SEO.
Ongoing content creation (blog, social media, email). -
Month 6
Strategy Implementation
Analytics Report
Trends Report
Strategy Check In
6 Month Review
Why My Clients Love Partnering With Me
The Cornerstones of Construct Marketing Co.
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Think of me as your marketing partner, not just another service provider. I’ll get to know your business inside out, help you navigate the tricky stuff, and keep things moving in the right direction. Collaboration and trust are at the heart of everything I do.
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Your business isn’t like anyone else’s, so why should your marketing be? I create strategies that reflect your purpose and values while showing off what makes you different. It’s not just about leads—it’s about building a brand that stands out and stands the test of time.
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Growth that lasts takes time, focus, and consistency. I’m here to help you build systems that work in the background, attract clients who truly value your work, and set your business up for sustainable success.
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At the heart of every business are the people who make it all happen—your clients, your team, and your community. I help you create connections that build trust and loyalty, turning relationships into results.
How to get started
Ready to take the next step? Book a call, and we’ll chat about your business, your goals, and how I can help.
No pressure, no hassle—just a conversation to see if we’re a good fit.
Got some questions?
No worries!
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I start by understanding your business, your goals, and the clients you want to attract. From there, I create content that’s tailored to your brand—whether it’s website copy, social media posts, or email campaigns. Everything is crafted to reflect your values and get results (without sounding like every other tradie out there).
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Yes, and here’s why: building a business that lasts takes time. The six months allows us to create a solid foundation, gain momentum, and set you up for long-term success. Shortcuts just won’t cut it.
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By the end of the program, you’ll have a solid marketing strategy, systems, and content in place to keep your business growing. But it doesn’t stop there. After six months, we’ll look at the next phase of growth—like implementing paid ads, scaling your strategy, or exploring other opportunities to build on your success.
This isn’t a “set it and forget it” deal. We’re in it for the long game, and I’ll be here to support you as we take your business to the next level.
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Totally understandable! If you’re on the fence, let’s have a quick chat to see if this program is the right fit for you. And if now isn’t the right time, we can always revisit when you’re ready to take the next step.
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With over 15 years of experience and a deep understanding of the trades and construction industry, I know how to create strategies that work in your world. This program is tailored to your business, your clients, and your goals—so it’s not a one-size-fits-all approach.