The Build Up – Social Media Marketing for Builders & Tradies

Done-for-You Social Media to Keep Your Business Visible & Trusted

Social media expert creating content for builders and tradies – digital marketing services for the construction industry

Social Media Marketing for Tradies and Construction.

Before a client reaches out, they’ve already researched you. They’ve checked your website, scrolled through your social media, and looked at your past projects. They want to trust you before they even meet you.

With The Build Up - Social Media Marketing package, I take care of your social media marketing so you don’t have to… keeping your business top of mind, showcasing your craftsmanship, and building a strong, recognisable brand that attracts the right clients.

High-end kitchen fitout by builder client – featured in digital marketing strategy for construction and trade businesses
Social media marketing for builders – showcasing construction projects online through strategic digital content and Instagram branding

Done-for-You Social Media Marketing for Builders & Tradies

With The Build Up, You’ll:

  • Build trust and reputation by regularly showcasing your work, team, and expertise.

  • Attract better clients who see the quality of your builds and value your craftsmanship.

  • Stay consistent with high-quality content that keeps your business front of mind.

  • Save time by letting a marketing expert handle your social media—so you can focus on running your jobs.

Who Is This For?

The Build Up - Social Media Marketing is for builders and tradies who know they should be active on social media but don’t have the time, interest, or headspace to deal with it.

It’s a great fit if:

  • You want to attract better clients – People are researching you online before they ever call. If your socials are quiet (or non-existent), you’re missing out on potential work.

  • You’re too busy running jobs to worry about marketing – You’ve got projects to manage, deadlines to meet, and a business to run. This takes social media off your plate so you can focus on what you do best.

  • You rely on word-of-mouth, but you know that’s not enough – Referrals are great, but these days, people still check your socials before making a decision. If they can’t see recent projects, they’ll move on.

  • You don’t know what to post (and don’t want to think about it) – No more guessing. No more posting once every few months when you finally remember. This gives you a steady stream of content without the stress.

  • You just want someone to handle it for you – No back-and-forth, no complicated approvals. Just quality content, done for you, so your brand stays visible and trusted without you having to lift a finger.

What You’ll Get Working With Me

  • A completely hands-off process – I take care of everything, so you don’t have to think about social media.

  • High-quality, consistent content – No more random posts. Just a steady stream of updates that keep your business front of mind.

  • Real content from your actual job sites – Showcasing your work, your team, and what makes your business stand out.

  • A simple, no-fuss approach – All I need to know is when and where, and I’ll be there.

  • A marketing partner, not just a service – Helping you build trust, attract the right clients, and grow your brand.

Straight to the point and built to work for you.

Female social media expert creating content for builders and tradies – digital marketing services for the construction industry

What You’ll Walk Away With

✔ A stronger, more visible brand that clients recognise and trust.

✔ A social media presence that actually works for you – driving awareness, engagement, and enquiries.

✔ More time to focus on what you do best while I handle your content.

✔ A clear, consistent online presence that keeps your business top of mind.

Simple, stress-free, and built to help your business grow.

Digital marketing strategist working on social media campaigns for builders and tradies – supporting construction businesses through content and strategy

MONTHLY INVESTMENT
$1,800 + GST x 6 monthly payments

    • Monthly on-site content shoots to capture photos and videos of your projects.

    • A structured 6-month social media strategy designed to keep your business consistently visible online.

    • Targeted content that speaks to your ideal clients, positioning you as the builder or tradie they can trust.

    • Social media posts tailored to showcase your craftsmanship, team, and expertise.

    • Instagram & Facebook Stories, featuring behind-the-scenes updates, testimonials, and project highlights.

    • Google My Business updates to improve local search visibility and attract nearby clients.

    • Community engagement posts in relevant local Facebook groups that allow business accounts.

    • SEO-friendly post captions to maximise reach and engagement.

    • Monthly content calendar and performance tracking to ensure strategic, effective posting.

    • Basic photo and video editing to enhance content quality while keeping it professional.

    • Optional professional photography and videography for larger projects, available on request.

This package is designed to build your brand, increase visibility, and establish trust with your audience through consistent social media marketing. While it enhances your online presence and positions you as a go-to in your field, it is not focused on immediate lead generation or sales conversions. The goal is to create a strong, recognisable brand that attracts the right clients and supports sustainable, long-term business growth.

Why My Clients Love Partnering With Me

  • I Get Trade and Construction Businesses

    With 15+ years of digital marketing experience and a lifetime surrounded by tradies and builders, I deeply understand your industry. I know what it takes to build a trusted reputation, attract high-quality projects, and create strategies that genuinely connect with your ideal clients.

  • It’s All About the Long Game

    Quick wins are nice, but I’m focused on helping you build a brand that lasts. From meaningful storytelling to setting up sustainable marketing systems, my strategies are designed for steady growth today and long-term success tomorrow.

  • Tailored Solutions That Work for You

    Every strategy I create is custom-built around your business, your goals, and your values. No generic tactics, no wasted time or money… just smart, thoughtful marketing that makes sense for you.

  • A True Partner in Your Success

    Working with me is more than a transaction, it’s a genuine collaboration. I’m here to support, guide, and celebrate your wins, making sure your marketing feels good, aligns with who you are, and works as hard as you do.

The Cornerstones of Construct Marketing Co.

  • You don’t need another marketing person… you need someone who really gets your business and helps you navigate the tricky stuff. I’ll be alongside you every step, guiding the strategy, taking the pressure off, and making sure you’re always moving forward. Collaboration and trust are at the heart of everything I do.

  • You didn’t start your business to blend in, so your marketing shouldn’t either. Every business is unique, so I create personalised marketing strategies that reflect your purpose, showcase what makes you different, and help build a brand people genuinely connect with. It’s about attracting clients who really value your work, not just chasing quick leads.

  • Building something that lasts doesn’t happen overnight. It takes thoughtful strategy, consistency, and clarity. I help you set up systems that work smoothly behind the scenes, so your business can grow sustainably without needing your constant attention. Less stress, more steady progress.

  • Every successful business starts with great relationships… whether it’s your clients, your team, or your local community. I help you build genuine connections that grow trust, loyalty, and lasting results, because good marketing is always about the people first.

How to get started

Ready to take your social media step? Book a call, and we’ll chat about your business, your goals, and how I can help.

No pressure… just a conversation to see if we’re a good fit.

Got some questions?
No worries!

  • I keep things real, simple, and stress-free, while making sure your work looks its best.

    1. I get to know your business – What you do, the clients you want to attract, and the projects you want to showcase.

    2. I capture content on-site – Each month, I’ll come to your job site with my iPhone, using my attention to detail to capture high-quality photos and videos that showcase your work properly. If you ever need something more polished, I can bring in professional photographers and videographers for an additional cost.

    3. I create and schedule your posts – A steady stream of content that keeps your business front of mind and makes sure the right people are seeing your work.

    4. You get on with your work – No back-and-forth, no extra effort. Just quality content, done for you.

    Straightforward, professional, and built to work for you—not add more to your plate.

  • Yes, and here’s why: building a business that lasts takes time. The six months allows us to create a solid foundation, gain momentum, and set you up for long-term success. Shortcuts just won’t cut it.

  • By the end of six months, you’ll have a consistent, well-managed social media presence that keeps your business front of mind for potential clients. But it doesn’t stop there.

    We’ll look at what’s working, refine the strategy, and decide on the next steps—whether that’s continuing with regular content, scaling up with more in-depth marketing, or incorporating additional services like professional photography or paid ads.

    This isn’t a quick fix or a one-off job. It’s about long-term brand building, and I’ll be here to support you as you grow.

  • Totally understandable! If you’re on the fence, let’s have a quick chat to see if this program is the right fit for you. And if now isn’t the right time, we can always revisit when you’re ready to take the next step.

  • With over 15 years of experience and a deep understanding of the trades and construction industry, I know how to create strategies that work in your world. This package is tailored to your business, your clients, and your goals—so it’s not a one-size-fits-all approach.